Exclusive Sale – Luxury Hotel & Spa in Marrakech

Exclusive Sale – Luxury Hotel & Spa in Marrakech

Asking Price: €12,500,000

Executive Summary

Asset Type:
Private luxury resort operated under a full-service boutique hotel model, located in the Palmeraie of Marrakech, in Bab Atlas, one of the city’s most exclusive areas.

The transaction includes the land, buildings and hotel operating company under unified ownership and control.

Land Area: 21,715 m²
Built Area: 2,973 m²
Current Capacity: 27 suites distributed across 4 distinct areas: main building, villas, lofts and pavilions.

The property features high-end finishes including marble, carved wood, stone and premium materials. Four suites were added at the end of 2025 and two additional suites in 2024.

Financial Performance

• 2025 Average Daily Rate (ADR): €186
• Occupancy Rate: 96%–99%
• Main revenue streams: accommodation, spa, restaurant and Day Pass
• Day Pass clients: 5,577 in 2024 and more than 9,500 in 2025
• Monthly Spa and Day Pass revenues: between €30,000 and €110,000

Operations

The property benefits from a fully integrated operational structure including:

• Food & Beverage
• Spa
• Front Office
• Finance
• Human Resources
• Security
• Engineering
• In-house technical team

Limited reliance on external contractors thanks to the property’s internal technical team, which handles essential construction and maintenance works.

Expansion Potential

The existing land has structural potential to increase capacity to 51 keys, through the construction of 24 additional units.

The expansion is estimated to generate approximately €1.6 million in additional annual room revenue, excluding additional on-site guest spending.

Recent Technical Investments

• Major reconstruction of the hotel’s electrical network completed at the end of 2025
• Investment in high-end heat pumps for the main swimming pools to reduce gas consumption

Facilities & Services

• Year-round heated swimming pool at 33°C
• Spa
• Hammam
• Gym
• Restaurant
• Bar
• Landscaped and furnished gardens
• Secure parking
• CCTV surveillance system
• Commercial laundry
• Integrated automatic irrigation system
• Two staff accommodations for security personnel
• Underground technical infrastructure

Investment Highlights

• Debt-free asset
• Holding company with no financial debt
• Clear title free of liens and mortgages
• Consistent year-on-year revenue and EBITDA growth
• Strong ancillary revenue performance, particularly Spa and Day Pass
• Fully operational hotel infrastructure already in place
• Significant expansion potential up to 51 keys
• Substantial underlying real estate value not included in a revenue-only valuation

Sale Structure

Sale of 100% of the shares of the company owning the real estate asset, held by the sole shareholder.

Asking Price: €12,500,000

A rare opportunity to acquire a luxury hospitality asset in Marrakech combining valuable real estate, strong operating performance, established infrastructure and significant expansion potential.

• Price: 135 951 250 DHs

• Bedroom: 27

• Bathroom: 30

• Kitchen: 2

• Terrace: 8

• Garden: 2

• Parking: 5

• Surface: 21715 m²

• Air Conditioning

• Swimming Pool

• Gym

• TV Cable

• WiFi

• Location: Route De Fes

• City: Marrakech, Bab Doukkala